OUR PURPOSE

TO CREATE THE CONDITIONS TO OPTIMISE HUMANITY

OUR PARTNERS WHO SUPPORT OUR PURPOSE

  • RED EQUIPMENT

    OUR ULTIMATE PURPOSE IS TO INSPIRE AND ENABLE ADVENTURE.

    Born on the South Devon coast in 2008 with a mission to get more people out on the water, Red creates world leading inflatable paddleboards and premium outdoor kit with support from our passionate global community

  • PRO BIO NUTRITION

    Performance nutrition used by athletes at the highest level of sport.

    Optimal athlete health is foundational for performance and recovery. ProBio exists to help elite, professional and collegiate athletes perform their best for as long as possible.

  • GRASS & CO

    Grass & Co believe in harnessing the power of nature to create life-enhancing products that make pursuing wellness a pleasure, not a chore. Embrace a life inspired by nature with Grass & Co. and start your personal journey towards natural wellness today.

  • TRX TRAINING

    The World's Most Versatile, Affordable and Effective Gym

    Our TRX Suspension Trainer™ strap is the only fitness method that challenges you with your own bodyweight to get you stronger, faster.

  • METTLE MENTAL FITNESS APP

    Mettle: the toolkit for men’s minds.

    Mettle exists to help every man be the best version of himself.

    We believe if men are better, the world is better.